Customer support built for online stores.
Live chat, email, WhatsApp, and Shopify on the Free plan. Add AI Captain at $9.99. Built for US D2C brands.
Spring collection
Pre-washed linen · made in Portugal
Linen Tee
$89
Wide Pant
$129
Linen Robe
$169
Cart abandoned · Linen Tee in size M · $89
Need help with sizing? 👋
What D2C brands get.
Everything you need to support customers from first visit to repeat purchase.
Shopify integration on Free.
See order history, refund inline, sync abandoned carts. No upgrade needed.
Jessica Chen
3 orders · $1,420 LTV
Live chat widget on your store.
Drop the snippet on your Shopify or WooCommerce theme. Works in 5 minutes.
<script async src="cdn.floatchat.com/w.js" data-site="atelier_a7f9"> </script>
WhatsApp two-way (Free).
Customer messages your WhatsApp. Reply from the same inbox as live chat and email.
Where's my order?
Out for delivery 🚚
9:41 ✓✓
AI Captain at $9.99 (Lite).
Train Captain on your help docs and product catalog. Captain handles 50%+ of cart and shipping questions.
Captain · trained on catalog
The Linen Tee in M ships in 2 days. Pre-washed, fits true to size.
Handles 50%+ of cart & shipping questions
Use cases.
The flows D2C teams run on FloatChat day-one — chat-to-cart, recovery, and post-purchase support.
- Cart abandonment recovery via email + WhatsAppRecovery
- Order status questions answered by CaptainAI
- Returns and exchanges in chatSupport
- COD and address confirmation via SMS (Starter $19.99)SMS
- Welcome flow for new shoppersOnboarding
How a Brooklyn D2C apparel brand uses FloatChat.
Annie runs a sustainable apparel brand on Shopify.
Before FloatChat
- Tawk.to for chat
- Manual Gmail for support
- Klaviyo for email
- No SMS
- Five tools, three agents
After FloatChat
- Live chat + email + WhatsApp + Shopify on Free
- Upgraded to Lite ($9.99) for Auto Reply after-hours
- Plans to upgrade to Starter ($19.99) for SMS abandoned-cart recovery
Five tools became one. I stopped flinching every time we onboarded a new agent.
Annie
Atelier · Brooklyn
Recommended plan.
Most D2C brands start on Free, upgrade to Lite ($9.99) at month 2, and move to Starter ($19.99) when they need SMS or all 10 channels.
See all plansFree
$0
Start here
Start hereLite
$9.99
Month 2 · Auto Reply
Starter
$19.99
SMS + all 10 channels
Build your D2C support stack on Free
Live chat, email, WhatsApp, and Shopify — included on the Free plan.
Loved by US support teams.
Honest quotes from teams who switched to FloatChat.
“We moved off Intercom in a weekend. The migration was free and Captain was answering tickets by Monday morning.”
Jessica Chen
Head of Support · Lumen Co.
“Per-seat pricing was killing us. Capacity pricing means I stopped flinching every time we onboard a new agent.”
Marcus Williams
Director of CX · NorthBound
“Voice and SMS in one inbox, no Twilio glue code. Our team picks up calls from the same screen they answer chat.”
Ashley Rodriguez
Ops Manager · Bayside Goods
“Free plan is actually free. Unlimited live chat, no conversation cap, no ad slapped on the widget.”
Tyler Brooks
Founder · Drift Coffee Co.
“AI replies cost a flat $9.99 — not $0.99 per resolution. Predictable bill at the end of every month.”
Megan O'Connor
Support Lead · Vermont Outfitters
Common questions
Shopify, WhatsApp, BigCommerce — straight answers.
Authenticate with Shopify OAuth. We pull customer profile, order history, and abandoned carts. Display inline next to the conversation.
More questions? Talk to us or check the Help Center.
Start your D2C support stack.
Live chat, email, WhatsApp, and Shopify on the Free plan.
Features that matter most